Ad formats that earn more, without driving readers away
Every format below ships with frequency caps, UX guardrails and honest declaration. Play the two phone demos, then scroll on for a static preview of every format in the library.
Try them on a phone
Interactive simulations of our two highest-earning in-app formats. Tap through the full user flow.
Level complete!
Score: 2,840 ·
(interstitial shows at this natural break)
The full format library
Rewarded Video
$15–40 eCPMUser opts in to watch a full video for an in-app/on-site reward. 100% completion, top-of-stack CPMs.
UX impact: positive, the user chooses to watch
Interstitial
$8–14 eCPMFull-screen ad at natural breaks (level end, article transition). Google-policy-compliant frequency caps built in.
UX impact: low when capped at natural breaks
Sticky / Anchor
$2–5 eCPMAdhesion unit pinned to the edge of the screen, with a close button. 60–75% viewability on mobile.
UX impact: minimal, can be closed and never covers content
In-Article
$2–6 eCPMSlots placed at paragraph breaks chosen by AI, where readers naturally pause, so viewability is high.
UX impact: low, space is reserved so nothing jumps
Native / In-Feed
$1.5–4 eCPMAds styled to match your content feed, clearly labeled Sponsored. Strong CTR without banner blindness.
UX impact: minimal, matches the look of your feed
Outstream Video
$3–8 eCPMMuted video player inside the article that opens as it scrolls into view, declared correctly to buyers, with a close button.
UX impact: low, muted and can be closed
Parallax / Scroller
$4–10 eCPMA large creative revealed through a window as the reader scrolls, used for brand campaigns.
UX impact: low, it only moves when the reader scrolls
Top Adhesion
$2.5–6 eCPMLeaderboard at the top of the page that folds away after it has been seen. Buyers pay more for this first impression.
UX impact: minimal, folds away on its own
Which formats fit your inventory?
In the free audit we match formats to your page templates and traffic, with the revenue we expect from each placement.