Publisher resources
Guides, worked examples, plain answers and a glossary. What we know about ad revenue, written down.
The Yield Blog
21 practical guides on header bidding, floors and programmatic.
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Worked examples for web, app and CTV publishers.
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Requirements, rev-shares, payments and onboarding, answered plainly.
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Ad tech glossary
36 terms every publisher conversation assumes you know, explained in plain English. Here are six of them.
A marketplace where advertisers (through their buying tools) bid to show ads in publishers' ad space, one impression at a time.
Google's ad server for publishers. It decides which ad fills each ad slot, choosing between Google's demand, Prebid bids and direct deals.
The call a page makes to ask for an ad for one slot. Not every request becomes an impression: some go unfilled.
A named ad space on your pages, such as "in_article_1". Reports are broken down by ad unit so you can see which spaces earn.
A public text file on your domain (yoursite.com/ads.txt) listing every company allowed to sell your ad space. Buyers check it, and missing lines mean lost demand.
The same idea as ads.txt, for mobile apps. It lives on the developer website listed in the app store.