Set up for your kind of publisher
News sites, games, streaming services and apps earn in different ways. The platform is the same; the floors, formats and demand change with your vertical.
How every impression is sold
Find your vertical
News & Media
Problem: CPMs swing hard, and breaking-news spikes arrive faster than a fixed floor can follow.
Our fix: Floors retrained every 6 hours follow the spikes, private deals sell your premium sections, and refresh earns from long live-blog visits.
Gaming & Esports
Problem: Readers who know an ad when they see one, and long wiki visits where a single ad load wastes most of the session.
Our fix: Smart Refresh on long pages, rewarded formats, properly declared outstream video and sticky units that stay in view.
Entertainment & Streaming
Problem: Video inventory declared wrongly or sold too cheaply, and traffic that drops when a season ends.
Our fix: Correct instream and outstream labels, the VidStream player, private video deals and floors that follow your season.
CTV & OTT / FAST
Problem: Premium streaming inventory sold through too few buyers, with ad breaks stitched together by hand.
Our fix: Server-side ad insertion, ad breaks arranged by AI with rival brands kept apart, and curated CTV deals.
Mobile Apps & Games
Problem: Fixed waterfalls and too many SDKs: fill sells below its price while freezes (ANRs) creep up.
Our fix: In-app bidding through GAM or AdMob mediation, with rewarded and interstitial ads paced so players keep coming back.
Health & Lifestyle
Problem: Some buyers filter out sensitive topics, and long articles hide ads far below the fold.
Our fix: Policy checks before launch keep buyers bidding, and in-article placements lift viewability.
Finance
Problem: Buyers shade their bids hardest exactly where finance CPMs are highest.
Our fix: AI floors per audience segment push back on shading, and curated deals bring finance advertisers straight to your inventory.
Travel & Local
Problem: Strong seasons and demand that depends on the country, all priced with one global floor.
Our fix: Floors per country and season, partners who are strong in your top markets, and forecasts of when CPMs will peak.
Streaming inventory, sold like TV
Server-side ad insertion builds clean ad breaks that blockers can't strip out. AI sets the slot lengths, prices and order in every break and keeps rival brands apart, and direct OpenRTB connections bring CTV buyers straight to them.
AI sequences pod length, pricing and competitive separation per break.
How one impression gets sold
More than 25 partners bid in the Prebid auction. The winner then competes with AdX in Google Ad Manager's unified auction, and AI floors make sure nobody wins too cheaply. The console shows you every step.