An app publisher grew ARPDAU 41% with rewarded video and bidding mediation
Example scenario. This page shows how we approach this kind of publisher and the results we aim for. It is not a report on a named customer.
The challenge
A casual gaming studio monetized with a static mediation waterfall and banner-only inventory. Fill was mispriced at every layer, rewarded placements didn't exist, and each new network SDK pushed ANR rates higher.
What we did
- Migrated the waterfall to in-app bidding through GAM/AdMob mediation: every impression auctioned in real time, with no new SDKs added.
- Designed rewarded video placements at natural progression walls (extra lives, currency top-ups) with AI-tuned pacing per user cohort.
- Introduced interstitials only at level-complete breaks with strict frequency caps watched against D7 retention.
- Automated app-ads.txt across the studio's portfolio, restoring demand that had been silently filtered.
How this was measured
On a live engagement we measure results against a randomized holdout: a small share of traffic keeps the old setup while the rest runs the new one, and the uplift is the difference between the two groups over the period. Comparing against a control group, not against last month, keeps seasonality and traffic changes out of the number.
What would this look like on your site?
Start with the free audit. We'll show you where your current setup is losing money.
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